About Champion By Design

Champion By Design™ is the result of over two decades of research, development, testing and proving (using the scientific method) powerful technologies for enabling the unlimited human potential in you. Being a champion means success on your terms and in your way. CBD™ bridges the gap between your passionate dreams of outstanding achievement and your ability to convert those dreams into reality - SUCCESS By Design™

Program Creator

Enrique Montiel

Enrique Montiel spent his life studying human performance optimization. The culmination of his work is the groundbreaking Champion By Design system.  Sadly, Enrique passed away in 2021, but this life's work is being carried forward in his honor.


Champion By Design
Research Study Summary
(Originally published 2002)

Organization Name: Champion By Design Institute
Project Name:           CBD Research
Project Timeline:      1995 to 2022

Project Mission:

The mission of the CBD study is to prove that ordinary people can be systematically trained to become life champions and that truly great life champions are not the product of chance-they are the result of consistently applying a common methodology that can be modeled and taught by design.

Project Description:

CBD is an application study to demonstrate the qualities that consistently make ordinary people become unstoppable life champions – athletes, heroes, war veterans, business people, victims who champion against violence/crimes, and other such categories of individuals who produce amazing results against overwhelming odds.

About CBD Research:

In 2008, CBD research entered its thirteenth year of actively studying, developing and proving a scientifically based unified field for human potential development and achievement. The project's main initial area of focus: Study and development of a working model to consistently produce top Olympic level performance in athletes. From the initial focus the CBD research being applied to take the proven dynamics of the CBD model and systematically mentally, emotionally, and physically develop ordinary people into life champions by design.


CBD represents many years of involvement, study and practice of human potential and peak performance psychology. Through CBD, the CBD research team has been measurably proving a core set of fundamental principles that are practically applicable toward increasing the personal and professional quality of life for individuals and groups who adopt, customize and utilize the technology toward their cause.

The proven fundamental principles of CBD can enable people, organizations and even social movements to systematically achieve the greatest impact, in the least amount of time, with the least amount of effort toward the fulfillment of their own unique causes. The research gathered has been tested by specifically applying it to systematically build, develop, and create life champions – by design.